Pattrick Smellie is co-founder of BusinessDesk and in this 180 degree interview reversal, Ryan gets to interview a journalist on how BusinessDesk got started, getting your business into the news, why post election every business will need a trusted source on news for policy impacts and how to get into becoming a news journalist.
In this wide ranging interview, we cover the belief BusinessDesk had when setting up, that traditional news publishers doing news for free wasn’t a path for BusinessDesk, how businesses can get in to the news (or stay out of the news!) and why it can be better to tell your story than keep it under wraps. Pattrick also shares why businesses wanting coverage should be willing to take risks, to say things that are real when talking with journalists and be prepared to invest in building relationships with journalists.
